I believe that “avid” fans are more valuable to the team and to sponsors. And I believe that teams websites represent the best and most efficient way to reach avid fans. I’d like to prove both of these hypotheses, but it’s tough. After all, what does “avid” really mean? And how do we measure the [...]
I’m still wrestling with Excel, trying to find ways to dig into the data. Thanks to my DBA, and sister, Maureen, now I can break down each answer by age and gender. The following graph shows a top line view of gender splits in each age range we captured.
Remember that the overall gender breakdown of [...]
What are the video sharing sites going to do with unlicensed league footage posted by fans? According to a piece I just read on paidcontent.org, they will take it all down.
Yep, there’s a wrestling match going on right now between content owners and media distribution channels (Business Week). It’s a battle between the old [...]
