Changing the way consumers view a brand may be far less costly than previously imagined, and more lucrative, according to a recent study by Next Century Media.
The study was released by Powered (download it here) and it indicates that consumers who have ’social commerce” experiences are:
Said another way, marketing approaches which give something of [...]
What will the Wall St. Journal version of MySpace look like?
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That’s the question I ask myself as I consider the potential ramifications of this deal (read story from WSJ).
The Wall St. Journal brand is very powerful. Which business person or entrepreneur that you know wouldn’t give his or her left arm to be written [...]
Now that we’ve launched mycolts.net, I’m eager to begin gathering an anayzing the data. I want to know who is using the system most / least? What are their demographic profiles? Where are the coming from? What are they using the system for? And ultimately, what kinds of consumers are they?
In other words, can [...]
Paid Content is reporting that Yahoo! will buy college (and high school) Website, Rivals.com
For Yahoo, it’s a substantial investment in media at a time when the company’s every move is under a microscope. Yahoo Sports is part of SVP Scott Moore’s portfolio. He explained the acquisition in an interview Wednesday:
– Moore describes Rivals as [...]
