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Archive for the 'User Generated content' Category

Sports Sponsorships beyond the stadium

I delivered this deck at our recent Sports Marketing 2.0 VIP Summit in Chicago. Folks seemed to like it, so I’m sharing it here. If you’d like to learn more about this content, you should consider joining us at our next Summit event…we’re setting up 2 more this year…most likely to be held in Sept [...]

Sports marketer: “Team sites have the passion!”

My subscripton to Business Week magazine ran out recently, so I was pleased when SM 2.0 community member Verna De Jesus forwarded this article to me. (Also nice to see, Ed Sullivan, another SM 2.0 member, get a little ink for what he’s doing with Infield Parking.
From Business Week:

Social Networks That Break a Sweat
Sports-related sites [...]

Nissan Livesets / Yahoo Music (Yahoo 360) doing some cool stuff

I know, this isn’t sports, but it illustrates a trend I’m seeing in online sports / entertainment promotions
Check it out

A little branded, entertainment + content sandwich brought to you by Nissan. Yummy!

Sports Marketing 2.0 - a digital ecosystem

Let’s start the new year with a fresh definition of Web 2.0.
“…..Web 2.0 is a transformative force that’s propelling companies across all industries towards a new way of doing business characterized by harnessing collective intelligence, openness, and network effects.”
I got this from Amol Dalvi who got if from O’Reilly
I don’t mean to get too [...]