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Archive for the 'The Media Landscape' Category

Takkle.com recognized, CEO to speak at Sports Marketing 2.0 Summit

Takkle CEO, David Birnbaum, will be among a distinguished list of industry leading panelists at the Sports Marketing 2.0 VIP Summit on Feb 12, 2008

Takkle.com Selected by AlwaysOn as OnMedia Top 100 Winner Recognized for Game-changing Strategies in Advertising, Marketing, and Promotion
Read the full release
TAKKLE, Inc. (www.takkle.com), the premier online social network for high school [...]

Call for nominations: best in sports business

I typically don’t pay attention to awards events, but maybe that’s because I never have a chance to win.

I feel like we’ve done some pretty innovative stuff this year, but who wants to nominate his own team, right?
Anyway, just for fun (and in case anyone’s even reading this blog), here’s where you’d go if you [...]

Mark Penn’s “Microtrends” makes a case for Colts (indirectly)

Just started a new book called, “Microtrends, the small forces behind tomorrow’s big changes,” by Mark Penn and I’m struck with how his political research seems to verify my arguments about our online fan base.
…by the time a trend hits 1 percent, it’s ready to spawn a hit movie, best-selling book, or new political movement. [...]

Is CyberMonday an example for Sports Marketers?

Offline sales on Black Friday were big, but down a tick from last year (according to this CNN article). Here’s another story from Minneapolis Biz Journal.
Meanwhile online, retailers have started a new tradiiton. (CyberMonday)
Doug Hart, an analyst at BDO Seidman, an accounting and consulting firm, said Cyber Monday sales would account for about 12 [...]