I don’t know that 800 Flowers will sell zillions of petunias through the Facebook channel, but it makes sense to me the online retailer has a point of sale inside the popular social network. Seems to me that sports properties out follow this example and create online ticket counters and merchandise stands on Facebook as well.
ESPN.com could do to the newspaper’s online sports section what Monster.com did to newspaper classifieds. Eek!
Two articles crossed my desk yesterday which I think are important for sports marketers to read.
First, an Ad Age article by Josh Benoff of Forrester Research in which he predicts digital advertising will grow from 12% of spending to 21% of spending over the next 5 years, even while overall ad budgets remain flat or [...]
What will NFL Fans do when they have simultaneous access to live NFL games via TV and Web? The answer(s) to that question will start to flow in this season now that the NFL and NBCU are working together to put NFL games live to the Web.
From Paid Content: The National Football League, which has [...]
