Category

Archive for the 'The Media Landscape' Category

Sports Sponsorships beyond the stadium

I delivered this deck at our recent Sports Marketing 2.0 VIP Summit in Chicago. Folks seemed to like it, so I’m sharing it here. If you’d like to learn more about this content, you should consider joining us at our next Summit event…we’re setting up 2 more this year…most likely to be held in Sept [...]

Sports marketer: “Team sites have the passion!”

My subscripton to Business Week magazine ran out recently, so I was pleased when SM 2.0 community member Verna De Jesus forwarded this article to me. (Also nice to see, Ed Sullivan, another SM 2.0 member, get a little ink for what he’s doing with Infield Parking.
From Business Week:

Social Networks That Break a Sweat
Sports-related sites [...]

Nissan Livesets / Yahoo Music (Yahoo 360) doing some cool stuff

I know, this isn’t sports, but it illustrates a trend I’m seeing in online sports / entertainment promotions
Check it out

A little branded, entertainment + content sandwich brought to you by Nissan. Yummy!

Takkle.com recognized, CEO to speak at Sports Marketing 2.0 Summit

Takkle CEO, David Birnbaum, will be among a distinguished list of industry leading panelists at the Sports Marketing 2.0 VIP Summit on Feb 12, 2008

Takkle.com Selected by AlwaysOn as OnMedia Top 100 Winner Recognized for Game-changing Strategies in Advertising, Marketing, and Promotion
Read the full release
TAKKLE, Inc. (www.takkle.com), the premier online social network for high school [...]