I didn’t get to attend the MIT Sports Analytics Conference, but my friends at NBA sent me their notes. One of the panels focused on social media. Here are the key takeaways:
• Three keys to successful social media marketing
o Uniqueness: teams need to provide content that is only available for those engaged with their social media [...]
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here
2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009.
Adoption of social media by marketers has also followed suit, as eMarketer cites [...]
Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal
Teams active in social media build a strategic advantage
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Published January 04, 2010 : Page 18
If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
