The NFL now “thinks of itself … as a media company,” says Barbara Cochran, Radio-Television News Directors Association president.
This quote was taken from a recent USA Today article (read it here)
But what does this really mean? What is a “media company”?
Simply put, a media company makes its money by using content to attract an audience, [...]
Now we’re finally getting somewhere…two different Colts sales reps asked me (and Web dept) for help developing new promotional ideas for BIG clients. So nice to get away from macro site building and get my hands dirty with a real promotion.
Both sponsors want what we’re calling “custom groups”, which will end up looking something [...]
Now that we’ve launched mycolts.net, I’m eager to begin gathering an anayzing the data. I want to know who is using the system most / least? What are their demographic profiles? Where are the coming from? What are they using the system for? And ultimately, what kinds of consumers are they?
In other words, can [...]
MySpace announced yesterday that the site will be adding branded video content from from a long list of partner companies. (Read Release here).
Here’s an excerpt from the release:
In the coming months, MySpace Video will launch “branded channels” for its global network with news outlets including National Geographic, The New York Times, Reuters, and lifestyle [...]
