Colts Passionistas?
Why the heck not?
I’ve been droning on and on in this blog about how valuable are the visitors to our team Websites (colts.com, mycolts.net, myindianafootball.com). I base my claims on the notion that our visitors are emotionally charged, and deeply passionate about the Colts. They are the types of people who become “influencers” for [...]
Changing the way consumers view a brand may be far less costly than previously imagined, and more lucrative, according to a recent study by Next Century Media.
The study was released by Powered (download it here) and it indicates that consumers who have ’social commerce” experiences are:
Said another way, marketing approaches which give something of [...]
I recently stumbled across a good white paper from MIT Sloan called, “How Social-Cause Marketing Affects Consumer Perceptions.” Read it here.
The main point of the whitepaper is that sports sponsorship gets all the love, even though “societal marketing” can be more effective. More than $12 billion is spent on sports sponsorships every year. [...]
The NFL now “thinks of itself … as a media company,” says Barbara Cochran, Radio-Television News Directors Association president.
This quote was taken from a recent USA Today article (read it here)
But what does this really mean? What is a “media company”?
Simply put, a media company makes its money by using content to attract an audience, [...]
