ESPN.com could do to the newspaper’s online sports section what Monster.com did to newspaper classifieds. Eek!
Two articles crossed my desk yesterday which I think are important for sports marketers to read.
First, an Ad Age article by Josh Benoff of Forrester Research in which he predicts digital advertising will grow from 12% of spending to 21% of spending over the next 5 years, even while overall ad budgets remain flat or [...]
I’ve been working on a project recently for a large sports sponsor who has for years been leveraging a league-side sponsorship to reach men. Now they wonder if they can leverage social media to reach and engage female fans as well. If they can do this, they will generate more value from the same sponsorship [...]
I delivered this deck at our recent Sports Marketing 2.0 VIP Summit in Chicago. Folks seemed to like it, so I’m sharing it here. If you’d like to learn more about this content, you should consider joining us at our next Summit event…we’re setting up 2 more this year…most likely to be held in Sept [...]
