Category

Archive for the 'Sponsorship' Category

Sports Sponsorships beyond the stadium

I delivered this deck at our recent Sports Marketing 2.0 VIP Summit in Chicago. Folks seemed to like it, so I’m sharing it here. If you’d like to learn more about this content, you should consider joining us at our next Summit event…we’re setting up 2 more this year…most likely to be held in Sept [...]

Sports marketer: “Team sites have the passion!”

My subscripton to Business Week magazine ran out recently, so I was pleased when SM 2.0 community member Verna De Jesus forwarded this article to me. (Also nice to see, Ed Sullivan, another SM 2.0 member, get a little ink for what he’s doing with Infield Parking.
From Business Week:

Social Networks That Break a Sweat
Sports-related sites [...]

Nissan Livesets / Yahoo Music (Yahoo 360) doing some cool stuff

I know, this isn’t sports, but it illustrates a trend I’m seeing in online sports / entertainment promotions
Check it out

A little branded, entertainment + content sandwich brought to you by Nissan. Yummy!

Is CyberMonday an example for Sports Marketers?

Offline sales on Black Friday were big, but down a tick from last year (according to this CNN article). Here’s another story from Minneapolis Biz Journal.
Meanwhile online, retailers have started a new tradiiton. (CyberMonday)
Doug Hart, an analyst at BDO Seidman, an accounting and consulting firm, said Cyber Monday sales would account for about 12 [...]