Changing the way consumers view a brand may be far less costly than previously imagined, and more lucrative, according to a recent study by Next Century Media.
The study was released by Powered (download it here) and it indicates that consumers who have ’social commerce” experiences are:
Said another way, marketing approaches which give something of [...]
Wall St. Journal has a great article explaining Facebooks behavioral targeting strategy for advertisers.
Read it here
Pretty cool stuff if you can pull it off.
I’d love to get all NFL teams into a centralized system so sponsors could target based on behavioral characteristics - even beyond affinity for a particular team. Seems to me there’d be [...]
What will the Wall St. Journal version of MySpace look like?
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That’s the question I ask myself as I consider the potential ramifications of this deal (read story from WSJ).
The Wall St. Journal brand is very powerful. Which business person or entrepreneur that you know wouldn’t give his or her left arm to be written [...]
I’ve written a lot of positive stuffe lately about Facebook. This morning I noticed two different blogs suggesting that despite its growth, Facebook still has it’s challenges.
From Steve Rubel’s Micropersuasion blog:
For all of the excitement around Facebook and its application platform, it’s essentially a giant walled garden. You can embed virtually anything you want inside [...]
