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Archive for the 'Social Networks' Category

Sports Marketing 2.0 - a digital ecosystem

Let’s start the new year with a fresh definition of Web 2.0.
“…..Web 2.0 is a transformative force that’s propelling companies across all industries towards a new way of doing business characterized by harnessing collective intelligence, openness, and network effects.”
I got this from Amol Dalvi who got if from O’Reilly
I don’t mean to get too [...]

A list of 50 sports-related social nets

Jason Peck did us all a great service by compiling a list of 50 sports-related social nets.
Here’s a link to the blog post.
Here a couple new ones that are not on his list:
Minnesota Vikings
Atlanta Falcons

Yahoo! “Passonistas” look like Colts fans (online)

Colts Passionistas?
Why the heck not?
I’ve been droning on and on in this blog about how valuable are the visitors to our team Websites (colts.com, mycolts.net, myindianafootball.com). I base my claims on the notion that our visitors are emotionally charged, and deeply passionate about the Colts. They are the types of people who become “influencers” for [...]

Social Commerce Study: ’soft sell’ generates 63:1 ROI

Changing the way consumers view a brand may be far less costly than previously imagined, and more lucrative, according to a recent study by Next Century Media.

The study was released by Powered (download it here) and it indicates that consumers who have ’social commerce” experiences are:

Said another way, marketing approaches which give something of [...]