The NFL now “thinks of itself … as a media company,” says Barbara Cochran, Radio-Television News Directors Association president.
This quote was taken from a recent USA Today article (read it here)
But what does this really mean? What is a “media company”?
Simply put, a media company makes its money by using content to attract an audience, [...]
Wall St. Journal has a great article explaining Facebooks behavioral targeting strategy for advertisers.
Read it here
Pretty cool stuff if you can pull it off.
I’d love to get all NFL teams into a centralized system so sponsors could target based on behavioral characteristics - even beyond affinity for a particular team. Seems to me there’d be [...]
A couple more interesting developments since Facebook opened its platform to 3rd party developers:
- On top of the 100,000 new users joining each day, there are 1,000 new developers getting invovled each day (community now tops 38,000) - mostly guys in their spare bedrooms and garages I suppose.
- Larger companies are starting to buy the [...]
Major League Baseball is making some decent money online these days thanks to MLBAM, a digital business it started a few years back. (Most people just call it “BAM”).
Newsweek published a good piece recently about this business. Read it here.
Here’s an excerpt from the article:
Growing at a rate of roughly 30 percent a year, BAM [...]
