Two articles crossed my desk yesterday which I think are important for sports marketers to read.
First, an Ad Age article by Josh Benoff of Forrester Research in which he predicts digital advertising will grow from 12% of spending to 21% of spending over the next 5 years, even while overall ad budgets remain flat or [...]
My subscripton to Business Week magazine ran out recently, so I was pleased when SM 2.0 community member Verna De Jesus forwarded this article to me. (Also nice to see, Ed Sullivan, another SM 2.0 member, get a little ink for what he’s doing with Infield Parking.
From Business Week:
Social Networks That Break a Sweat
Sports-related sites [...]
What will the Wall St. Journal version of MySpace look like?
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That’s the question I ask myself as I consider the potential ramifications of this deal (read story from WSJ).
The Wall St. Journal brand is very powerful. Which business person or entrepreneur that you know wouldn’t give his or her left arm to be written [...]
I’ve written a lot of positive stuffe lately about Facebook. This morning I noticed two different blogs suggesting that despite its growth, Facebook still has it’s challenges.
From Steve Rubel’s Micropersuasion blog:
For all of the excitement around Facebook and its application platform, it’s essentially a giant walled garden. You can embed virtually anything you want inside [...]
