I’ve been working on a project recently for a large sports sponsor who has for years been leveraging a league-side sponsorship to reach men. Now they wonder if they can leverage social media to reach and engage female fans as well. If they can do this, they will generate more value from the same sponsorship [...]
I delivered this deck at our recent Sports Marketing 2.0 VIP Summit in Chicago. Folks seemed to like it, so I’m sharing it here. If you’d like to learn more about this content, you should consider joining us at our next Summit event…we’re setting up 2 more this year…most likely to be held in Sept [...]
My subscripton to Business Week magazine ran out recently, so I was pleased when SM 2.0 community member Verna De Jesus forwarded this article to me. (Also nice to see, Ed Sullivan, another SM 2.0 member, get a little ink for what he’s doing with Infield Parking.
From Business Week:
Social Networks That Break a Sweat
Sports-related sites [...]
I typically don’t pay attention to awards events, but maybe that’s because I never have a chance to win.
I feel like we’ve done some pretty innovative stuff this year, but who wants to nominate his own team, right?
Anyway, just for fun (and in case anyone’s even reading this blog), here’s where you’d go if you [...]
