Wall St. Journal has a great article explaining Facebooks behavioral targeting strategy for advertisers.
Read it here
Pretty cool stuff if you can pull it off.
I’d love to get all NFL teams into a centralized system so sponsors could target based on behavioral characteristics - even beyond affinity for a particular team. Seems to me there’d be [...]
I’ve written a lot of positive stuffe lately about Facebook. This morning I noticed two different blogs suggesting that despite its growth, Facebook still has it’s challenges.
From Steve Rubel’s Micropersuasion blog:
For all of the excitement around Facebook and its application platform, it’s essentially a giant walled garden. You can embed virtually anything you want inside [...]
A couple more interesting developments since Facebook opened its platform to 3rd party developers:
- On top of the 100,000 new users joining each day, there are 1,000 new developers getting invovled each day (community now tops 38,000) - mostly guys in their spare bedrooms and garages I suppose.
- Larger companies are starting to buy the [...]
Now that Facebook is open to the public and open to devlopers, it is gaining 100,000 new users every day; and the other social nets of the world are asking themselves, “shat should we do about it?”
f8 Keynote
Mark Zuckerberg speaks to 800 developers at the San Francisco Design Center about Facebook Platform, why we built [...]
