The New York Times recently reported that Yahoo! is building 100 microsites around branded entertainment content. There is nothing mentioned in the piece about sports sites in general or team sites specifically, but I wonder, why not?
Read the full story here.
Here’s an excerpt.
SUNNYVALE, Calif., Jan. 30 — Yahoo said Tuesday that it planned to build [...]
Darl Ernhardt, Jr. has released a new social networking site for NASCAR fans. The site is called Infield Parking, and while it’s in beta you can register, set up and profile and start connecting with your racing buddies.
The site begins with most of the features you’d expect (profiles, photos, comments, friendlists), and it makes good [...]
I believe that “avid” fans are more valuable to the team and to sponsors. And I believe that teams websites represent the best and most efficient way to reach avid fans. I’d like to prove both of these hypotheses, but it’s tough. After all, what does “avid” really mean? And how do we measure the [...]
I’m still wrestling with Excel, trying to find ways to dig into the data. Thanks to my DBA, and sister, Maureen, now I can break down each answer by age and gender. The following graph shows a top line view of gender splits in each age range we captured.
Remember that the overall gender breakdown of [...]
