Sports Marketing 2.0 discusses the challenges and opportunities faced by an NFL franchise as it enters the Web 2.0 world.
Open source innovation, user generated content, social networking…throw out any recently minted cliche you like, we’re dealing with all of them here.
Pat Coyle, Executive Director of Digital Business for the Indianapolis Colts, shares the observations, research and results that will inform the Colts digital strategies.
CMO’s, Brand managers, Interactive marketers, sports marketers, agencies, teams (and league officials) each might find items of interest here - and all are welcome to join the conversation.
