December 2009
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Archive for December, 2009

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run.
Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online.
“In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]