There have been several clever Facebook promotions hatching lately. Following are two examples which go beyond “branded entertainment” and begin to drive revenue. Both rely heavily on the social graph.
IKEA uses Facebook (and photo tags) instead of traditional media to promote new store opening. Read more
Intel aggregates demand
Read how this promotion works
Oh, I almost forgot. Thanks to Twitter, a friend could be an ad too. The game here seems pretty simple: find a person of influence and get him or her to promote your message to their followers. Ad.ly is trying to make this tactic into a service. Read about it.
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.
I heard about that IKEA facebook promotion, very clever
What an excellent blog you have here! In my mission to start my own writing blog this has given me real inspiration!
Thanks
Just when you thought you had seen it all. I really like the IKEA promotion.
Roy Paeth
Chicago First Time Home Buyer
In my mission to start my own writing blog this has given me real boost !
Nowadays Facebook is really good for advertisement.
Your target audience if where you want to.
This is a place for great inspiration, your blog is really interesting
After seeing the Ikea promotion, I am thinking of doing something similar at our Athletic Department. Posting a series of photos depicting fans wearing team mercahndise and having fans tag themselves to win the gear.
Good job on IKEA!
A clever idea indeed! I guess this study case should be researched more carefully. Thanks for the post.
really liked the way facebook is growing
Yes, Facebook has indeed been effectively used as a media for promotion! The Ikea promotion is a great way to make awareness via the social medium
Face book is very universal social networking.
its a great idea, thanks for the article!!!
We can easily promote on facebook and Twitter. Our friends and friends of our friends easily see the ads without opening anything. really user friendly.
A very clever idea, will implement it as soon as possible. Really Very good post. It really helped me a lot, will be referring a lot of friends about this. Keep up the good work.
IKEA is rockin
Good job I am thinking of doing something similar at our Athletic Department.
I was about to start my own writing blog, this has given me real boost !
hey stopped over read through your site loved it and will be coming back again
thanks good mercahndise and having fans tag
Great job!
Posting a series of photos depicting fans wearing team mercahndise and having fans tag themselves to win the gear.
We talk a lot about how big brands are embracing social media as a mechanism to connect directly with customers. Still, it’s much easier to talk about integrating social media into our brand than it is to actually do it by IKEA.
i think it is a good advertising congratulations
The video has been removed. Anyone knows a current link to the clip?
cool site,
well done …….. good job man
IKEA facebook promotion is really good work. but the video has been removed.
As the Social Media us expanding its reach, Big brands are focusing to utilize its potential. So is the case with IKEA rather than spreading word the old-fashioned way, they decided to go directly to the people using Facebook. This IKEA's facebook campaign resulted thousands and thousands of users willingly promoting IKEA and its new store to others, creating a big win for IKEA.
@Strasssteine & @ Keyword Whittling … Here is IKEA's facebook profile where you can find more details!
http://www.facebook.com/IKEAUSA
It´s allways nice to see new ways to market a product. And this really is align with the IKEA brand image.
Nice post!!I really like the tips you have given..Thanks for the information.It's really very nice.Keep it up.
It’s much easier to talk about integrating social media into our brand than it is to actually do it by IKEA. Nice post, keep up the good work!
Nice job.I am thinking of doing something similar at our Athletic Department. Social Media promotion gives you the power to take an active role in managing your brand by creating interactive profiles (micro websites) with your product/service information.
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It’s really nice blog about online advertising and good to know about way to market your product. Online marketing is really gaining rapid popularity. To promote our site or product we have to do advertising so that people should know about it. Even i used to promote my site and sell my product online through fullservicead and my business is really growing.
Nice job about online advertising.This is one of the creative post and it’s very innovative one.I am very happy with your post. Some things in here I have not thought about before.Thanks a lot for sharing.Some great information to be absorbed in this post.I have bookmarked this for my friends. Keep blogging.
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I would like to watch video but , video is gone.
I think this is a good way of promoting and i think Ikea know the way to go. Also one more important thing is that social media marketing is the way of the future. Its the only way to remain in business and gain some good clientele over the period of time. And ones not using social media to connect to their clientele are loosing out on their business especially business that depend on good PR.
people trust people and that will drive many commerce related decisions to be influenced by social networking. http://bit.ly/MM6ZT for some views on overall impact that I expect we’ll see during the coming holiday season.
Social media and social networking is being used immensely in business promotion these days..I guess it works!
Facebook and Twitter are now a good source of promotion. Many website and business owners are using this two social networking site to get customers to their site or business. And this two networking site are effective in getting customers.
Really very nice job about online advertising.I really like the article. It seems to be so helpful to me and I am sure to all the followers here!Thanks a lot for sharing.This is exactly what I've been looking for.So keep up your good works.