Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC.
She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites:
“Sponsorship hasn’t changed. The world has changed.It’s been a sobering year”
AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate fans so we look for best ideas
Soc media importance will grow more w/location based services @tpmcghee ie where fans congregate after game? share pic of experience
Anheuser Busch doubling spend on social media. Huge platform to access fan base- ask fans imp questions. Want to go where fans are
talked to several sports ppl w/influence last night in NY who still don’t have a clue- others part of the social media momentum
Not re: brand awareness must be activation according 2 Dan McHugh- Anheuser Busch. Partners must ans. How can U move more beer
Gatorade dropped TV spend from 87% of budget last year to 66% this year. Digital marketing moves from 0% to 6%
ROI is king BUT @tpmcghee AT&T says sponsors don’t have answers to what makes ROI which is 1 reason why sharing doesn’t happen
NFL CMO says must look at fans dfferently, sponsors differently. Dialogue must B deeper but partners won’t share metrics for ROI
sports attendance down. Made industry sharper. Competition that doesn’t adjust won’t be around-
thanks for the comment
I think some really interesting stuff is going on right now. Marketers are able to reach fans much easier if they open they're minds to the idea of social media marketing. I think for the time being corporations utilize social media will be in trouble. I'm in college but I've noticed my parents' generation, individuals in their 40's, becoming even more excited about social media than some individuals in my generation… especially with twitter. Twitter actually isn't all too popular with college kids. Anyway being able to communicate and coordinate events for unrelated fans after games could be prove HUGELY successful. Lots of marketing shifts will occur in the next 5 years if you ask me… Great Info Pat.
I think some really interesting stuff is going on right now. Marketers are able to reach fans much easier if they open they're minds to the idea of social media marketing. I think for the time being corporations that refuse to utilize social media will be in trouble. I'm in college but I've noticed my parents' generation, individuals in their 40's, becoming even more excited about social media than some individuals in my generation… especially with twitter. Twitter actually isn't all too popular with college kids. Anyway being able to communicate and coordinate events for unrelated fans after games could be prove HUGELY successful. Lots of marketing shifts will occur in the next 5 years if you ask me… Great Info Pat.
Hi there! I liked this post very much. I love to read this kind of things. Thank you very much for sharing this post with us. Keep on sharing such a nice post. Best regards for ahead.
An good point of view!=)
Like it a lot!
Arent Marketers and advertisers already targeting people in social medias? Those people are uptdated, they know where they have to be, and when. The targets just grow and grow bigger!
Gatorade still advertises on TV? I haven't seen one of their commercials in years.
Thanks for the interesting post. And what a concept!!!
Thanks for sharing your views.
I do believe that social media advertising is a must nowadays!!
there is too much tweeting these days, who cares what people have for lunch
I do use social media and it does work for my site and it does work but i am on like 30 different social media sites, twitter, facebook, myspace. check out my site http://www.fighting-mma.com and my twitter account at http://twitter.com/sleung
informative msg about Sponsor Tweets from SBJ in NYC today .
Great post, very informative. I think a lot of people will find this very useful. Keep post in coming future as well!
Excellent post thank you for sharing.
Informative post about tweets.thanks
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