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Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC.
She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites:
“Sponsorship hasn’t changed. The world has changed.It’s been a sobering year”
AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
MyColts.net members throw a party…and team joins in
Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get.
One example: the MyColts.net Game Ball.
Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]