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Sports teams (the savvy ones anyway) are in the media business now…and with metro dailies crippled and dying…teams now have huge opportunities – perhaps even obligations – to create content and to MAKE MONEY on team news the way newspapers have been doing for years.
ESPN.com could do to the newspaper’s online sports section what Monster.com did to newspaper classifieds. Eek!
Two articles crossed my desk yesterday which I think are important for sports marketers to read.
First, an Ad Age article by Josh Benoff of Forrester Research in which he predicts digital advertising will grow from 12% of spending to 21% of spending over the next 5 years, even while overall ad budgets remain flat or [...]
