Digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile, according to new research.
The study, conducted by the European Interactive Advertising Association (EIAA), indicates that twice as many sports fans use the internet whilst watching TV compared with the average user (32% vs. 16%).
TV and internet now far outstrip other media at peak viewing times, and twice as many sports fans watch video via mobile compared with the average mobile user (12% vs. 6%).
The ‘Sport and the Shift to Interactive Media’ Report, the latest in the EIAA Mediascope Europe series, shows just how much sport affects media consumption.
Does anyone out there have similar stats for US market? It would be interesting to see how closely the data correlate.
I don’t have the stats but what happened to WEB-TV? Remember that? And it had email, as I recall. It was great to have a large screen tv be used as a monitor for the internet. Or is it still around? And I just am out of touch?
Andy
It starting to conquer the media in print, and radio/tv. But nonetheless, sports viewing via web is better although not that viable for everybody.
Today is the age of three “E’s”.These are responsible for the grooming for it. These are – 1st “e” refers here electronic media which is also a form of digital media. The 2nd “e” refers here Internet- who is also responsible for the use of it. The 3rd “e” refers here for entertainment. I don’t explain about it because every one better knows about the relation between digital media and entertainment.
Digital Rapids is a leading developer of professional of sports now a days
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thanks admin nice site
Because of the fast growing popularity of internet many thing are being engage to it. And it is more convenient to do some things in the internet.