Sports digital media Europe – interesting stats

Posted on Wednesday 14 January 2009

From NetImperative

Digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile, according to new research.

The study, conducted by the European Interactive Advertising Association (EIAA), indicates that twice as many sports fans use the internet whilst watching TV compared with the average user (32% vs. 16%).

TV and internet now far outstrip other media at peak viewing times, and twice as many sports fans watch video via mobile compared with the average mobile user (12% vs. 6%).

The ‘Sport and the Shift to Interactive Media’ Report, the latest in the EIAA Mediascope Europe series, shows just how much sport affects media consumption.

Read More

Does anyone out there have similar stats for US market? It would be interesting to see how closely the data correlate.


Related Posts:
  • Digital Cash for Sports teams
  • MyColts community forming
  • Join me in Barcelona in June
  • Summer Vacation
  • Balihoo: online sponsorship’s worst nightmare?

  • This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

    8 Comments for 'Sports digital media Europe – interesting stats'

    1.  
      January 19, 2009 | 9:48 pm
       

      I don’t have the stats but what happened to WEB-TV? Remember that? And it had email, as I recall. It was great to have a large screen tv be used as a monitor for the internet. Or is it still around? And I just am out of touch?

      Andy

    2.  
      January 20, 2009 | 3:12 am
       

      It starting to conquer the media in print, and radio/tv. But nonetheless, sports viewing via web is better although not that viable for everybody.

    3.  
      January 21, 2009 | 7:57 am
       

      Today is the age of three “E’s”.These are responsible for the grooming for it. These are – 1st “e” refers here electronic media which is also a form of digital media. The 2nd “e” refers here Internet- who is also responsible for the use of it. The 3rd “e” refers here for entertainment. I don’t explain about it because every one better knows about the relation between digital media and entertainment.

    4.  
      June 18, 2009 | 7:51 am
       

      Digital Rapids is a leading developer of professional of sports now a days

    5.  
      August 23, 2009 | 5:58 pm
       
    6.  
      August 23, 2009 | 5:59 pm
       
    7.  
      November 30, 2009 | 6:32 pm
       

      thanks admin nice site

    8.  
      February 28, 2010 | 9:24 pm
       

      Because of the fast growing popularity of internet many thing are being engage to it. And it is more convenient to do some things in the internet.

    Leave a comment

    (required)

    (required)


    Information for comment users
    Line and paragraph breaks are implemented automatically. Your e-mail address is never displayed. Please consider what you're posting.

    Use the buttons below to customise your comment.


    RSS feed for comments on this post | TrackBack URI