January 2009
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Archive for January, 2009

Digital Cash for Sports teams

I spoke yesterday at the National Sports Forum. My talk was entitled: “Digital Cash: How to stop throwing in your Website and start increasing revenue from digital assets.” It’s meant for sports teams.

You can view the presentation here

Pepsi set to ambush Obama

Is it just me, or does today feel like “game day”?
All week I’ve been watching and listening to the growing hype around the swearing-in ceremony…and taking nothing away from the import of the event itself…the way the media is packaging it…it feels like sports coverage.

And look, this “game” even has “unofficial” sponsors

This Pepsi [...]

Sports digital media Europe – interesting stats

From NetImperative
Digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile, according to new research.
The study, conducted by the European Interactive Advertising Association (EIAA), indicates that twice as many sports fans use the internet whilst watching TV compared with the average [...]