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I’ve been working on a project recently for a large sports sponsor who has for years been leveraging a league-side sponsorship to reach men. Now they wonder if they can leverage social media to reach and engage female fans as well. If they can do this, they will generate more value from the same sponsorship [...]
Sports Marketing Summit in New York City
Couldn’t resist posting some of the photos we took at the Summit last week in NYC. The event turned out better than we could have imagined. Thank you to all of you who attended. We look forward to bringing another Summit to NYC in 2009.
Find more photos like [...]
Just arrived this afternoon in New York BEAUTIFUL DAY. Had lunch on Stone Street amongst the skyscrapers in the financial district. Strolled over to the Sports Museum to check out the facility in advance for tomorrow’s VIP Summit. Saw the Heisman Trophy and a lot of other cool stuff…event promises to be a great one. [...]
Zack Legend remains on of my favorite ways to promote our online community. If you watched the game, and you watch Zack’s video’s, you’ll be right there with him, emotionally.
