Sports 2.0 visits Stanford GSB

Posted on Thursday 8 May 2008

While I was in San Francisco for the VIP Sports Summit this week I had the good fortune to meet George Foster, professor at Stanford University’s Graduate School of Business. The professor invited me to speak to his grad students about Sports Marketing 2.0 and and MyColts.net.

In the past I’ve been surprised by how little discussion of Web 2.0 has permeated the hallowed halls of sports management programs. This is not the case at Stanford. In Palo Alto, the FIRST question students ask is “what’s your Web strategy?”

They made me feel right at home

And as luck would have it, Prof. Foster had time to join us at the Summit too. See photo below…attendees had dinner in the SF Giants clubhouse after the panels were through.

Our next Sports Marketing 2.0 VIP Summit is scheduled for June 12 in Chicago. Follow this link for info and to register for the Chicago Summit.


Related Posts:
  • Web 2.0 has its ups and downs
  • MyColts traffic patterns differ from Colts.com
  • Sports sites tout “engagement” based on time spent
  • Content sharing in social nets
  • What does success look like for mycolts?

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