From ClickZ
A new “community builder platform” being tested by MySpace allows advertisers on the huge social networking site to create and maintain their brand profiles.
The new platform also gives MySpace advertisers analytics information, via Hitbox, that they can use to measure the real-time effects of their campaign tweaks. The platform is under beta review by interactive marketing agency Deep Focus.
The platform comes in self service and full service versions. The company said the DIY version is “aimed at advertisers who are familiar with MySpace and who have advanced design coding skills (CSS and XHTML) with the time and resources required to maintain a community,” said the company. The full service version keeps the MySpace experts in the mix as a “premium in-house production solution,” but it still affords advertisers a good amount of independent control, according to MySpace.
Both versions provide round-the-clock access for updating aspects of the sites including blogs and bulletins. They also allow advertisers to bring many forms of interactivity, including sweepstakes and contests. to their MySpace profiles.
I love this idea. Let sponsors manage their own relationships with fans via our Websites. Sign me up for sponsor generated content.
