April 2008
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Archive for April, 2008

Engagement is everything, we think

When it comes to measuring the impact and effectiveness of online ads, seems like everyone’s talking about ‘engagement’ these days.
Measurement and ROI from engagement will be two themes we explore in our upcoming Sports Marketing 2.0 VIP Summit (May 6 at AT&T Park in San Francisco). Featured panelists include: Young-Bean Song, VP Analytics from Microsoft’s [...]