April 2008
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Archive for April, 2008

Lucas Oil Stadium - sneak peek inside

You want to see where the Colts will be playing next year? And where the Super Bowl will be played (hopefully) in 2012?
Check out this video

MySpace offers “SGC” sponsor generated content

From ClickZ
A new “community builder platform” being tested by MySpace allows advertisers on the huge social networking site to create and maintain their brand profiles.
The new platform also gives MySpace advertisers analytics information, via Hitbox, that they can use to measure the real-time effects of their campaign tweaks. The platform is under beta review [...]

Engagement is everything, we think

When it comes to measuring the impact and effectiveness of online ads, seems like everyone’s talking about ‘engagement’ these days.
Measurement and ROI from engagement will be two themes we explore in our upcoming Sports Marketing 2.0 VIP Summit (May 6 at AT&T Park in San Francisco). Featured panelists include: Young-Bean Song, VP Analytics from Microsoft’s [...]