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The Dallas Mavericks will not allow ANY writer into the locker room areas pre-game and post-game whose primary purpose is to blog no matter what affiliation. They may still represent their respective publication at games but will not be granted locker room access.
Furthermore, if a blog writer is coming to cover a game, the publication [...]
Originally posted in our Sports Marketing 2.0 community
Reading Seth Godin’s “Meatball Sundae” I was struck by Trend #10: the Shifts in Scarcity and Abundance
“…they were selling a meatball sundae. They tried to leverage one asset (a store which cost $18,000 a month in rent) instead of using the power of eBay and Amazon to leverage [...]
MLB, which has been the most proactive digital rights holder among the leagues, through its digital arm MLB Advanced Media, has now issued its set of restrictions:
News sites can’t post more than 120 seconds a day of audio or video from league facilities, with game highlights restricted only to rights holders that have a [...]
