Comments on: Stadium naming rights vs. Web naming rights http://www.patcoyle.net/2008/03/29/stadium-naming-rights-vs-web-naming-rights/ "The things we think and do not say," J.M. Tue, 02 Dec 2008 17:59:35 +0000 http://wordpress.org/?v=2.6.5 By: Santorin Freunde http://www.patcoyle.net/2008/03/29/stadium-naming-rights-vs-web-naming-rights/#comment-29503 Santorin Freunde Wed, 21 May 2008 12:49:58 +0000 http://www.patcoyle.net/2008/03/29/stadium-naming-rights-vs-web-naming-rights/#comment-29503 i have never heard it before sorry i have never heard it before sorry

]]> By: Kartenlegen http://www.patcoyle.net/2008/03/29/stadium-naming-rights-vs-web-naming-rights/#comment-27977 Kartenlegen Mon, 21 Apr 2008 12:50:42 +0000 http://www.patcoyle.net/2008/03/29/stadium-naming-rights-vs-web-naming-rights/#comment-27977 no kirk i heard it already too no kirk i heard it already too

]]> By: Kirk Berridge http://www.patcoyle.net/2008/03/29/stadium-naming-rights-vs-web-naming-rights/#comment-27051 Kirk Berridge Wed, 09 Apr 2008 09:06:42 +0000 http://www.patcoyle.net/2008/03/29/stadium-naming-rights-vs-web-naming-rights/#comment-27051 A thought provoking subject for sure. Others please correct me if I am wrong, but I believe the Dallas Stars (NHL) sold a title or presenting sponsorship to AT&T Wireless back in the day that included URL branding. It was something gnarly like attdallasstars.com. I cringed when I saw this. Even though I have sold sponsorship since '92, I often prided myself on keeping it clean and making it relevant, I thought it crossed a line and de-valued the team brand and their website and made the sponsor look stupid. Overcommercialization can backfire on a sponsor. A stadium is part of a team's brand but the web sites integrity needs to be guarded against to some degree. Something about it just doesn't seem right. The point I take away from this blog is how to build a case for value that your website has, especially if it delivers more reach and frequency than anything else. A thought provoking subject for sure. Others please correct me if I am wrong, but I believe the Dallas Stars (NHL) sold a title or presenting sponsorship to AT&T Wireless back in the day that included URL branding. It was something gnarly like attdallasstars.com. I cringed when I saw this. Even though I have sold sponsorship since ‘92, I often prided myself on keeping it clean and making it relevant, I thought it crossed a line and de-valued the team brand and their website and made the sponsor look stupid. Overcommercialization can backfire on a sponsor. A stadium is part of a team’s brand but the web sites integrity needs to be guarded against to some degree. Something about it just doesn’t seem right. The point I take away from this blog is how to build a case for value that your website has, especially if it delivers more reach and frequency than anything else.

]]> By: Andre Galhardo http://www.patcoyle.net/2008/03/29/stadium-naming-rights-vs-web-naming-rights/#comment-26897 Andre Galhardo Mon, 07 Apr 2008 04:37:58 +0000 http://www.patcoyle.net/2008/03/29/stadium-naming-rights-vs-web-naming-rights/#comment-26897 Hey, Pat - nce idea. Would like to see how this could ever happen. Like "Welcome to Toyota-Colts website. Click here to enter"? As a Fluminense FC fan, I can predict some resistance from brazilian fans... but hey, here's the money to bring a great new player. ;) Hey, Pat - nce idea.

Would like to see how this could ever happen.
Like “Welcome to Toyota-Colts website. Click here to enter”?

As a Fluminense FC fan, I can predict some resistance from brazilian fans… but hey, here’s the money to bring a great new player. ;)

]]>