March 2008
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Archive for March, 2008

Stadium naming rights vs. Web naming rights

The Washington Nationals have hired Wasserman to find a naming rights sponsor for their ballpark, according to today’s Washington Post

From WP - The idea: Create a relationship that the club hopes will bring in $8 million to $12 million annually for 10 or 20 years. Yet even though the Lerner family took control of the [...]