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What does this mean for sports Websites?
Bulk of GM Advertising Budget Bumped to Online From Ad Age via Sports Ad Marketplace E newsletter
In an amazing decision, GM, the nation’s third largest advertiser, is getting ready to shift nearly half of its $3 billion budget to digital and one-to-one marketing over the next 3 years. That [...]
The Sports Business Journal 40-under-40 list:
Ed Bennett, NASCAR
David Berson, ESPN
Brooks Boyer, Chicago White Sox
John Brody, Major League Baseball
Zak Brown, Just Marketing International
Peter Carlisle, Octagon
Kathy Carter, Soccer United Marketing
Jeff Fluhr, StubHub
Frank Gibeau, EA Sports
Wally Hayward, Relay Worldwide
Adam Holzer, Fox Cable Networks
Matthew Kauffman, Visa USA
Peter Lazarus, IMG
Rita Benson LeBlanc, New Orleans Saints
Rich Lehrfeld, American Express
Michael Levine, CAA [...]
