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Originally posted in our Sports Marketing 2.0 community
Reading Seth Godin’s “Meatball Sundae” I was struck by Trend #10: the Shifts in Scarcity and Abundance
“…they were selling a meatball sundae. They tried to leverage one asset (a store which cost $18,000 a month in rent) instead of using the power of eBay and Amazon to leverage [...]
