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The Washington Nationals have hired Wasserman to find a naming rights sponsor for their ballpark, according to today’s Washington Post
From WP - The idea: Create a relationship that the club hopes will bring in $8 million to $12 million annually for 10 or 20 years. Yet even though the Lerner family took control of the [...]
What does this mean for sports Websites?
Bulk of GM Advertising Budget Bumped to Online From Ad Age via Sports Ad Marketplace E newsletter
In an amazing decision, GM, the nation’s third largest advertiser, is getting ready to shift nearly half of its $3 billion budget to digital and one-to-one marketing over the next 3 years. That [...]
The Sports Business Journal 40-under-40 list:
Ed Bennett, NASCAR
David Berson, ESPN
Brooks Boyer, Chicago White Sox
John Brody, Major League Baseball
Zak Brown, Just Marketing International
Peter Carlisle, Octagon
Kathy Carter, Soccer United Marketing
Jeff Fluhr, StubHub
Frank Gibeau, EA Sports
Wally Hayward, Relay Worldwide
Adam Holzer, Fox Cable Networks
Matthew Kauffman, Visa USA
Peter Lazarus, IMG
Rita Benson LeBlanc, New Orleans Saints
Rich Lehrfeld, American Express
Michael Levine, CAA [...]
About 52 million children a year participate in organized sports leagues, according to the National Council of Youth Sports…and now there’s a Website catering to them. (Read Coverage from CNet)
From NYT
The venture, WePlay.com, a social networking site for youth sports — something like Facebook for young athletes — is expected to start in mid-April. The [...]
