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Just finished our first VIP Summit last night and I must say it exceeded expectations.
We thought it would be valuable to gather sports teams, leagues, agencies, brands, applications developers and advisors together for a deep dive into all things SM 2.0, and it truly was.
I’m rushing to catch a plane back to Indy this morning [...]
The Sports Mareking 2.0 crew is in NYC tonight, Monday, Feb 11th. We’re holding a cocktail party in the Roosevelt Hotel Bar from 5:30 p.m.-7:30p.m.
Visit Sports Marketing 2.0
Anyone interested in mingling and talking a little shop should stop by. Just look for the Sports Marketing 2.0 Summit sign. Most Details here.
Interesting the way Fox packaged it Super Bowl air time with its online property (myspace). I’m guessing the brands are loving the added impressions…
In case you missed it, here’s a page where you can relive the ads (not the game).
Baseball and College Football are Next in Popularity
ROCHESTER, N.Y. – February 5, 2008 – Each of the major sports has had some image problems recently, but their popularity all remains relatively unchanged since last year. Three in ten Americans who follow one or more sport (30%) say that professional football is their favorite sport, almost [...]
