January 2008
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Archive for January, 2008

Call for nominations: best in sports business

I typically don’t pay attention to awards events, but maybe that’s because I never have a chance to win.

I feel like we’ve done some pretty innovative stuff this year, but who wants to nominate his own team, right?
Anyway, just for fun (and in case anyone’s even reading this blog), here’s where you’d go if you [...]

For best sponsorship results, think outside the stadium

There’s a problem with “local” sponsorship
Over the years, national sponsors have placed NFL teams into a tidy little place in their media mix. Inside the home town stadium. Most big brand sponsors look at the Colts, for example, as purely a local, or at best as regional asset. They leave the buying and [...]

Sports Marketing 2.0 - a digital ecosystem

Let’s start the new year with a fresh definition of Web 2.0.
“…..Web 2.0 is a transformative force that’s propelling companies across all industries towards a new way of doing business characterized by harnessing collective intelligence, openness, and network effects.”
I got this from Amol Dalvi who got if from O’Reilly
I don’t mean to get too [...]