This is great stuff. I started digging into all the content hidden beneath this widget and found a wonderul mix of Cadillac branding, NFL Highlights, fan contests, specialty Webistes and more. I need to spend more time (which I don’t have right now) to figure out what I think of all this…but for now, check it out. Good use of Web 2.0 sponsorship. Thanks Joel Price for finding this. I hadn’t looked at NFL.com since we got bumped from the playoffs 
Great stuff and nice innovation.