December 2007
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Archive for December, 2007

A list of 50 sports-related social nets

Jason Peck did us all a great service by compiling a list of 50 sports-related social nets.
Here’s a link to the blog post.
Here a couple new ones that are not on his list:
Minnesota Vikings
Atlanta Falcons

Do fans make the connection?

New study shows few fans can identify official sponsors, but brands and leagues say partnerships working just fine
By BILL KING & TERRY LEFTON
Staff writers, Street & Smith’s (from Sports Business Journal)
Published December 10, 2007 : Page 01 (Here’s a link to article - it’s password protected, by you can get a free copy).
Here is [...]

Balihoo: online sponsorship’s worst nightmare?

I really like clickz stats for alerting me to stuff like this…
A new media planning Website, Balihoo, is coming out of beta and touting itself as “advertising’s best friend.”
Enid Burns writes a good piece about Balihoo for ClickZ
Here’s an excerpt: Gombert first built Balihoo based on search. The company’s marketing materials still positions it as [...]

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