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What should online sports sponsorship look like now that fans run the Web?
This is a central question that will be addressed on February 12, 2008 as sports teams, sponsor brands, 2.0 technology partners and interactive agencies meet in NYC for the first ever Sports Marketing 2.0 Summit.
Visit Sports Marketing 2.0
In conjuction with this event, [...]
Just started a new book called, “Microtrends, the small forces behind tomorrow’s big changes,” by Mark Penn and I’m struck with how his political research seems to verify my arguments about our online fan base.
…by the time a trend hits 1 percent, it’s ready to spawn a hit movie, best-selling book, or new political movement. [...]
Read Full article here
Sports Sites Talk a Big Engagement Game
By Matthew G. Nelson, The ClickZ Network, Dec 12, 2007
As the pro football and basketball seasons hit their stride, some sport sites are proudly showing advertisers just how much time consumers are spending with their content in the hope those would-be clients believe engagement translates [...]
Great story in USA Today about MLBAM
Read it here
The NFL is in the process of centralizing each of its 32 teams onto a common Web platform. While I don’t expect our site(s) will look anything like baseball sites, I think it will be very interesting to watch what NFL does to monetize this platform. MLB [...]
