December 2007
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Archive for December, 2007

Alexa rankings reveal need for “media” versus “sponsorship” strategies.

I was sifting through Alexa rankings over the weekend, trying to decide which sports sites I ought to invite to the upcoming Sports Marketing 2.0 Summit in NYC.
As I looked at the rankings it hit me how difficult it must be for media strategists to determine which sites to buy. ESPN.COM clearly dominates all sports [...]