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Just started a new book called, “Microtrends, the small forces behind tomorrow’s big changes,” by Mark Penn and I’m struck with how his political research seems to verify my arguments about our online fan base.
…by the time a trend hits 1 percent, it’s ready to spawn a hit movie, best-selling book, or new political movement. [...]
Read Full article here
Sports Sites Talk a Big Engagement Game
By Matthew G. Nelson, The ClickZ Network, Dec 12, 2007
As the pro football and basketball seasons hit their stride, some sport sites are proudly showing advertisers just how much time consumers are spending with their content in the hope those would-be clients believe engagement translates [...]
