December 2007
M T W T F S S
« Nov   Jan »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Archives

Archive for December, 2007

Do fans make the connection?

New study shows few fans can identify official sponsors, but brands and leagues say partnerships working just fine
By BILL KING & TERRY LEFTON
Staff writers, Street & Smith’s (from Sports Business Journal)
Published December 10, 2007 : Page 01 (Here’s a link to article - it’s password protected, by you can get a free copy).
Here is [...]