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More sponsorship money is flowing to sports, and more sports sponsorship money will flow to sports Websites according to the report from emarketer.com (read it here)
Sports is the largest category of sponsorship spending in North America. In 2006, $8.94 billion was spent on sports sponsorships in the region, representing two-thirds of the $13.39 billion [...]
Got a note from the agency that created the Saints Super Fan site.
According to Joe Pucci, the firm’s Assoc. creative director, “The new site offers a fun and immersive online experience for Saints fans while
delivering on important strategic goals identified by the Saints, which are to build the brand, engage fans and showcase Saints [...]
Newsflash: Advertisers will pay more money for the chance to target their messages. Hmm. Novel concept.
MySpace expects refined audience segmentation will result in higher CPM rates for display ads. MySpace admits those rates are often low because the social networking site has so much inventory. According to MySpace, the site attracts 60 billion page views [...]
If you had $1 million to spend on sponsorship, which program, event or cause would you sponsor and why?
I think sponsors should look for the right mix of “reach” and “passion”. Passion is revealed by supporters who are ACTIVE and VOCAL, not just emotional. Of course passion can be dangerous because sometimes people can get [...]
