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Are sports sponsorships suffering from too much clutter?
Check out this article from The Age, a newspaper out of Victoria, Australia.
Consumer awareness of brands’ sponsorship activities is waning downunder, but sponsors continue pouring more money into sports. Funny, this sounds a lot like TV advertisers here in the States.
“In 1965, 80% of 18-49 year-olds in the [...]
Changing the way consumers view a brand may be far less costly than previously imagined, and more lucrative, according to a recent study by Next Century Media.
The study was released by Powered (download it here) and it indicates that consumers who have ’social commerce” experiences are:
Said another way, marketing approaches which give something of [...]
Just found this release from the Society for Conversational Marketing which states that spending on social media and conversational marketing will outpace that of traditional marketing by 2012.
I’m not sure how this can be true, but what if it is?
If you have only 5 years left to live (doing things the old way), how [...]
We’ve got a stadium that reaches 280,000 uniques per year.
Colts.com reaches 7.5 million uniques per year.
So it would take 26 seasons of home games to equal one year on our Website.
And that’s not including our other two sites: mycolts.net and myindianafootball.com
Which audience is more valuable for sponsors?
I’m totally biased toward the Web (of course)…and [...]
