November 2007
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Archive for November, 2007

Social Commerce Study: ’soft sell’ generates 63:1 ROI

Changing the way consumers view a brand may be far less costly than previously imagined, and more lucrative, according to a recent study by Next Century Media.

The study was released by Powered (download it here) and it indicates that consumers who have ’social commerce” experiences are:

Said another way, marketing approaches which give something of [...]