Comments on: Rise of “conversational” marketing? http://www.patcoyle.net/2007/11/15/rise-of-conversational-marketing/ "The things we think and do not say," J.M. Tue, 02 Dec 2008 13:22:04 +0000 http://wordpress.org/?v=2.6.5 By: Jim http://www.patcoyle.net/2007/11/15/rise-of-conversational-marketing/#comment-19491 Jim Sat, 19 Jan 2008 17:19:04 +0000 http://www.patcoyle.net/2007/11/15/rise-of-conversational-marketing/#comment-19491 That's the point exactly Pat. I've been watching Realtors using blogs to create conversations with prospective buyers and sellers, seems to be working well for those in the know. That’s the point exactly Pat. I’ve been watching Realtors using blogs to create conversations with prospective buyers and sellers, seems to be working well for those in the know.

]]> By: Pat http://www.patcoyle.net/2007/11/15/rise-of-conversational-marketing/#comment-14285 Pat Mon, 19 Nov 2007 18:45:43 +0000 http://www.patcoyle.net/2007/11/15/rise-of-conversational-marketing/#comment-14285 I agree. If you sell something that isn't special, then creating content will not help very much. However, since selling pens would be a really boring job, perhaps the seller of pens needs to blog about something else...like business process outsourcing or (better yet) his personal hobby, like bass fishing. At least then he has a chance to meet other bass fisherman, all of whom use pens and some of whom buy and specifiy pens. After all, if you can buy your pens from a guy you like or a guy you don't...then who gets your pen business?? :-) I agree. If you sell something that isn’t special, then creating content will not help very much.

However, since selling pens would be a really boring job, perhaps the seller of pens needs to blog about something else…like business process outsourcing or (better yet) his personal hobby, like bass fishing. At least then he has a chance to meet other bass fisherman, all of whom use pens and some of whom buy and specifiy pens.

After all, if you can buy your pens from a guy you like or a guy you don’t…then who gets your pen business?? :-)

]]> By: Erik Deckers http://www.patcoyle.net/2007/11/15/rise-of-conversational-marketing/#comment-14281 Erik Deckers Mon, 19 Nov 2007 17:26:05 +0000 http://www.patcoyle.net/2007/11/15/rise-of-conversational-marketing/#comment-14281 I suppose it all depends on who the marketers & audiences are, and what products/services they're trying to market. B2B marketing of commodities would probably not benefit from social marketing. After all, how much time can you actually spend talking about envelopes/copper wire/plastic bottles/ballpoint pens? "Yo dude, check out our hot new video on YouTube where we talk about the bleeding edge technology on ballpoint pens. Click the special link to receive a 5% discount on your next 12 gross order." I just don't see it for some industries. I suppose it all depends on who the marketers & audiences are, and what products/services they’re trying to market. B2B marketing of commodities would probably not benefit from social marketing. After all, how much time can you actually spend talking about envelopes/copper wire/plastic bottles/ballpoint pens?

“Yo dude, check out our hot new video on YouTube where we talk about the bleeding edge technology on ballpoint pens. Click the special link to receive a 5% discount on your next 12 gross order.”

I just don’t see it for some industries.

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