November 2007
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Archive for November, 2007

Should “Passion / POP Index” influence your sponsorship?

If you had $1 million to spend on sponsorship, which program, event or cause would you sponsor and why?
I think sponsors should look for the right mix of “reach” and “passion”. Passion is revealed by supporters who are ACTIVE and VOCAL, not just emotional. Of course passion can be dangerous because sometimes people can get [...]