November 2007
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Archive for November, 2007

Is CyberMonday an example for Sports Marketers?

Offline sales on Black Friday were big, but down a tick from last year (according to this CNN article). Here’s another story from Minneapolis Biz Journal.
Meanwhile online, retailers have started a new tradiiton. (CyberMonday)
Doug Hart, an analyst at BDO Seidman, an accounting and consulting firm, said Cyber Monday sales would account for about 12 [...]

NFL media buys should include team Websites

I was doing some research online this afternoon and found an article published in USA Today preceding the Colts vs. PATS game on Nov 4.
It’s interesting to note the marketing and media strategies of the big brands.
They seem fairly rational on TV, and with celebrity-athlete endorsements, but they forget about the Web. Instead of [...]

Yahoo! “Passonistas” look like Colts fans (online)

Colts Passionistas?
Why the heck not?
I’ve been droning on and on in this blog about how valuable are the visitors to our team Websites (colts.com, mycolts.net, myindianafootball.com). I base my claims on the notion that our visitors are emotionally charged, and deeply passionate about the Colts. They are the types of people who become “influencers” for [...]

Are you a “new media douchebag?”

Something to think about as we consider how we’re percieved by our peers…