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Take a look at this article from Clickz
GMC Launches NFL Site in Move Away from Traditional Media Buys
By Matthew G. Nelson , October 5, 2007
For the third year in a row, GMC has teamed up with the National Football League and Digitas to create a “Pro Grade Challenge” minisite, downplaying traditional media in favor of [...]
We’ve begun to send out E newsletters to registered members of MyColts.net.
Our strategy is simple: we’re the local newspaper.
We’re writing news about the fans, mentioning lots of names and offering links back to user generated content.
We expect these newsletters to inspire more social behavior…and strengthen the community.
Early returns seem positive. Here’s a comment [...]
